MARKETING MATERIALS
AFFLUENT AWARENESS
This project is a booklet being used as a handout directed towards women to give insight and assignments to help remove money blocks and build wealth.
The client wanted a fun and feminine feel. I did the layout and all of the illustrations throughout this 28 page booklet.
This project is a booklet being used as a handout directed towards women to give insight and assignments to help remove money blocks and build wealth.
The client wanted a fun and feminine feel. I did the layout and all of the illustrations throughout this 28 page booklet.
HEAL R WORLD
These are event materials for a local NJ company that is promoting and educating global sustainability to businesses. Shown is a backdrop for the event booth, event poster and factsheet for distribution.
These are event materials for a local NJ company that is promoting and educating global sustainability to businesses. Shown is a backdrop for the event booth, event poster and factsheet for distribution.
VIGO
These were concepts for a product catalog. The design direction was to resemble a more modern look to be distributed to businesses that sell high range
bath and kitchen products.
These were concepts for a product catalog. The design direction was to resemble a more modern look to be distributed to businesses that sell high range
bath and kitchen products.
BLACKROCK
This is a campus recruitment marketing tool used as a hand out at college job fairs. It was also modified for use in their London based office. The project had a limited budget and targeted a young, educated audience seeking a fulfilling job career. Textures, dynamic highlight colors and stock photography showing positive team environments to enforce the message "Stand with Us" were shown on each page next to a pull quote. The size of the brochure was a square format, helping this piece to stand out from other materials and adding to a trendier feel.
MERRILL LYNCH INVESTMENT MANAGERS
This brochure was created during a time when investor confidence in the investment industry was shaken due to the historical plunge of the stock market. We needed to illustrate how the market has rebounded before from major setbacks due to major world events, rising up stronger than ever. Working closely with a fellow colleague, we developed the visual of a mountain chart, using actual data of the market's progress over a span of 100 years and implemented this into a montage of researched imagery marking important people and events noted on the mountain chart's timeline. The imagery selection involved heavy research, working within a set budget. We also developed additional materials for follow-up use and presentation support after the brochure's initial launch. |
ZEPHYR MEDIA GROUP
This was a partnered freelance project in which I received creative direction and designed the icons and created the textured background for this company media kit. The icons were created originally in Illustrator. The background was completed in Photoshop with the cover fully assembled in a layout program. |
RAWFULLY TEMPTING
This is a prototype cookbook for Rawfully Tempting. The recipes are actually for raw vegan pizzas and the book details essential information about the ingredients, the preparation of the ingredients and how to create the variety of crusts and toppings. The sections are color coded to help the reader easily distinguish each chapter. The type treatment was selected to be easy to read yet playful, with the important messages able to be highlighted but still flow and compliment the design layout.